Information about web site usage and visitors to the Betshop Website is shared with reputable third parties (which are carefully selected by Betshop) for the purpose of targeting our Internet advertisements in other sites. To do this, we use tracking technology, provided by our advertising partners to help manage our online advertising. This technology allows Betshop's third party advertising partners to recognise a browser's cookie when a browser visits the Betshop Website. As mentioned above, you are always free to decline these cookies if your browser permits. The cookies allow us to learn which adverts bring users to the Betshop Website. Your name, address, telephone number or email address are not collected by, or shared with, Betshop's third party advertising or technology partners. The information collected through the tracking technology is not directly attributable to you, it is simply aggregated so that Betshop can learn who its most effective advertising partners are. When this information is used by our technology partners, such usage will be in accordance with the privacy practices of that company.